» The optimization of a website for easy page finding is very difficult and must be done carefully, it can have effects even contrary to those expected (can label a site whose webmaster has used the unnatural methods of obtaining organic traffic - as belonging to a special list and warn potential visitors on existentaa risks).
» Optimizing require very hard work, patience, attention and is accomplished by several steps.
» In case to get an organic traffic and ascending target, is required - usually - a period of about 4-5 months for the site to appear in the pages results, of increasingly close first position.
» The main steps in track:
- Setting the page name, a name which has direct connection with the subject of your work or what will find in the website content;
- Determining that the objectives of existing web pages (may be a presentation site, a website which aims to establish new contacts or new suppliers, is a known brand, marketing - spreading a product or service, is presented a catalog, shop online);
- Composition analysis and list of keywords (including any direct competition) and translate them into metatags);
- Achieving a relevant description, short and concise;
- Optimizing website content for indexing the page by robots;
- Optimize the code - which must be clearly and concisely, its correctness is validated by checking available instruments from the website of the W3C consortium;
- Optimizing images - bring them to optimal sizes of both visually, and reported the amount of occupied space to avoid heavy loading web page;
- Mapping of the website - Sitemap and submitting it
- Site popularization and increasing number of visitors by submitting to social media websites, online marketing.