SEO &Web Design

HyperText Transfer Protocol: a protocol for transmitting files / websites on networks of computers / Internet.

The browser is a program that allows users to surf the Internet, posting Web sites of servers through hypertext language (eg HTML). Examples of browsers: Internet Explorer, Netscape Navigator, Mozilla Firefox, Opera, Google Chrome, others.

Uniform Resource Locator = web address: the address of a site after the form below: http://www.numepagina.tara/. Due to this web address we can connect to that site.

HyperText Markup Language : a programming language that is displayed in a web page can be viewed through a browser different images, text, or encrypted fields which are on a server at a time.

Cascade Style Sheets: Cascading Style sheets that define how to display items (pictures and text) into one website. They aim to ease the work of Designing a site once defining a style for more applications. Has the advantage of having source code in a separate file, reduces the number of bytes of the current page and increase loading speed. It's working complementary with HTML, being introduced in vesion HTML 4.0.

Originally meant Personal Home Page, but today it stands for Hypertext Preprocessor. It is an open source programming language used for creating server applications and dynamic web pages. With syntax from C, Java and Perl, is one of the most important programming language web pages being linked to the HTML and executing commands through a server that supports PHP.

MySQL is a Database Management System (DBMS), considered the most popular and effective open source DBMS for today. Usually is accessed and interrogated using PHP, which forms a perfectly compatible couple.

JavaScript: source code (which is a sequence of instructions) that can be added standard HTML pages that you interpret to obtain dynamic and interactive documents. Instructions may be in the same page with the HTML source, or a different document, which reduces the number of bytes of the page, and increasing loading time.

Flash is a multimedia technology developed by Macromedia and Adobe to get great visuals and sound, but also an increased dynamic. Se utilizeaza ca aplicatie in special pentru prezentari si intro-uri. It is used as application especially for presentations and intros.

Internet Protocol - which form a string of numbers that are grouped into sets (eg 155.23.108.159), identify a single computer at a time on the internet (can not have two PCs with same IP at the same time). .

Binar system means that represents all numbers using only numbers 1 and 0. Computers use this system, because taking a binary number can be represented using a digital switch (which has two positions: open or closed), each of these digital switches forming a bit. .

Un bit (1 b) - is the smallest unit of data used in computing, with value equal to 1 or 0.

Un Byte = 1 B = 1 octet = 8 bits ; computers treat them as singular unit. Secventele complexe de tipul celor de 16 si 32 de biti sunt totodata utilizate in limbajul informatic. Kind of complex sequences of 16 and 32 bits are also used in computer language.

Source code: the code of a web page that is written in HTML and whom may be added in one (or more) of languages CSS, JavaScript, PHP, MySQL, VisualBasicScript, Flash.

Dynamic content: content of a page that is imported from a database based on parameters of a query. This content cannot usually be indexed by search engines.

Static content: content of a website which is coded in the page and not imported from a database. Search engines have no trouble indexing this type of content as opposed to dynamic content.

Web Director: sites which are listed in the other sites, ranked by the area they represent each.

Favicon: custom icon (usually a picture or a graphical representation of a symbol or color, form a square 18 pixels) that some sites places it in the browser icon instead of the usual browser in the address bar or links. His main purpose is to remain in memory of a visitor and he quickly find it in the list of favorite pages. GIF GIF

Graphic Interchange Format: common graphics format that can be displayed on all browsers. GIF site typically displays 256 colors and has a built compression. The static or animated GIF images are the most common form of banner creative.

Joint Photographic Experts Group: file format for color-rich images was developed to compress photographic color graphics improved, compared with other methods of image compression (GIF) and retain a high degree of persistence of color.

Banner: interactive form of online advertising as a graphic image that typically runs along the top side, bottom or side edges of the web page, consisting in most cases the type of animated GIF images, which have advantage of the relatively small size (L * h is the standard type: 468 * 60 pixels) and attract visitor attention with animation effect.

Map of the Site: a web page that shows the visitor (and search engine) is the component tree website, with links to all other pages of same site.

Web Optimization: Techniques and procedures for a website design to ensure a smooth and easy navigation, but also search engines for indexing facilitatrea appearance closer apagina first in searches for those keywords.

Optimization is achieved by modifying the page's source code, setting common keyword, title, meta tags, text and images page.

Represents a type of optimization is not directly linked HTML of the site, and refers to terms such as domain name, link popularity and link reputation that can not be changed by modifying the code.

Indexing search engines: a process by which an existing search engine collects information on a website (via a spider / crawler), following which these pages appear in SERPs.

Keywords: Important words sisntetizeaza pagii objects of the web used to get the results of online searches by engine (eg Google). Typically, a website is distinguished by specific activity 5-6 keywords (Google dislike sites with too many keywords).

Meta Tags: HTML sequence located in the HEAD of the page that allows users to include text to describe and identify the properties page of a document (eg author, description, keyword list, etc.). Have a special role because they provide search engine, most importantemete meta tags are description (meta description) and keywords (Meta Keywords).

Search Engine: A program that analyzes the word (or words) searched and returns a Web page automatically generated documents held by an indexer type applications.

Search Engine Optimization : optimizing a web site aimed at a page location in the best possible search engine SERP.

Search Engine Results Pages : search results pages returned by a search engine, due to the actions of search by certain keywords.

Search Engine Marketing : specific online marketing methods for search engines, which have been designed for the increasing number of visitors.

Google Page Rank : Depending on the classification of web sites on a scale of 1-10, depending on their importance and after algorithm based on links used by the Google search engine.

Alexa Rank is a global top sites that reflect the traffic of a website. A lower value of this index indicate a higher traffic website (a rank between 1 and 1 million is considered good for a website).

Firewall: a server software application that protects the computer network through the adoption of security measures such as: callback or defensive coding.

The Server is a powerful computer with high-capacity data storage, with multiple links to various online service providers, which is designed to accommodate visiting destintate files over the Internet or transferring via FTP.

Secure Sockets Layer : safety standard for online transactions is increasing security and privacy of customer data (name, card number, account and other confidential data).